About us


The Media Training Center helps executives better understand the media and what drives reporters. Our media specialists work with your team to provide common-sense communications training based on more than 100 years of media experience.

Andy Brack is a former U.S. Senate press secretary and reporter who has a national reputation as a communications planner and Internet strategist. Founder of The Brack Group, he has worked on major communications projects with America Online, Commonwealth of Australia’s Department of Health and Family Services, the Bertelsmann Foundation, Northpoint Communications and other firms. He also currently publishes a weekly S.C. legislative forecast called Statehouse Report, a daily news clipping service (SCClips.com) and a weekly newsletter about good news in Charleston (Charleston Currents). Brack, a graduate of Duke University and the University of North Carolina at Chapel Hill, is active in several community organizations. He and his family live in Charleston, S.C. Learn more.

Kevin Schwartz is president of Schwartz Media Solutions, a multi-disciplinary public relations consulting firm specializing in media relations. He moved the firm from Chapel Hill, N.C., to St. Petersburg, Fla., in 2013 after many years of visiting and envy.  Schwartz has been a government relations professional for Realtors, homebuilders and chambers of commerce. He is a former newspaper journalist, editor, publisher and general manager with 25 years of experience in that field, now bringing that specialty knowledge of how the media work to his local and national clients. More.

Elliott Brack is a veteran of Georgia newspapers at the weekly (12 years) , suburban (13 years) and big-city (13 years) levels. He most recently served as Gwinnett associate publisher of The Atlanta Journal-Constitution. The current editor and publisher of GwinnettForum.com, Brack taught newspaper management as an adjunct assistant professor at the University of Georgia for 10 years, and is president and chairman of the board of The Red and Black, the University of Georgia’s independent student newspaper. He is a past president of the Georgia Press Association. He received his bachelor’s degree at Mercer University and his master’s degree at the University of Iowa. He and his wife live in Norcross, Ga.

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